The Psychology of Celebrity Endorsements of Political Figures | EWTN News Nightly

About this sermon

Rapper Lil' Jon, media mogul Oprah and actress Kerry Washington were just a few of the big names at the DNC. When it comes to celebrities and candidates, an endorsement could help or hinder a campaign. Wharton School of Business, Professor of Neuroscience, Psychology and Marketing, Michael Platt, co-authored a 2023 study titled "The Marketing Psychology Behind Celebrity Endorsements." He tells us about the findings. Professor Platt also talked about the "vampire effect". He explains that to us. Platt shares what his reaction was when he saw the amount of celebrities endorsing Kamala Harris at the DNC. All day yesterday there was speculation that Beyonce would appear. Platt discusses whether that was actually going to happen or whether it was a ploy to get people to stick around until the end. ------------ EWTN News Nightly provides the latest news and analysis from a Catholic perspective. Join host Tracy Sabol, our Capitol Hill, White House and Rome Correspondents, as well as many other diverse guests daily, to get the latest from the U.S. and the Vatican on topics regarding our Catholic faith and interests. ------------- EWTN News Nightly airs on EWTN weekdays at 6pm & 9pm ET. ------------ Don't miss an episode of EWTN New Nightly. Get updates here: https://www.ewtn.com/tv/shows/ewtn-news-nightly ------------- Sign up today to receive the EWTN News Nightly newsletter: https://www.ewtn.com/enn ------------- Follow EWTN News Nightly on Social Media: Facebook: https://www.facebook.com/ewtnnewsnightly Twitter: https://twitter.com/EWTNNewsNightly Instagram: https://www.instagram.com/ewtnnewsnightly/ ------------- Subscribe to EWTN YouTube channel here: https://www.youtube.com/user/EWTN ------------- You can support the EWTN News mission: https://bit.ly/3qDR1qf

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• Christian Living